How I helped Professor Bruce Newman — DePaul's leading political marketing expert, former White House advisor, and founding editor of the Journal of Political Marketing — rebuild his website, grow his digital audience, and market his risk management course through email campaigns and political research.

Atmosphere Events Group had a strong offline reputation in the Chicago wedding and events industry but their digital presence wasn't converting. Organic search traffic was flat, social media was inconsistent, and there was no data infrastructure to track what was actually working. Leadership was making decisions based on gut feel rather than data.