Bio
Works
(4)
Blogs
Contact
Menu
Latest writing
Knowledge · Strategy · Data
Marketing insights, data tips, and real campaign lessons — written for practitioners, not theorists.
All
Marketing
Analytics
SEO
Digital Marketing
All
Marketing
Analytics
SEO
Digital Marketing
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 27 27" xmlns="http://www.w3.org/2000/svg"><g d="M 8.453 9.429 L 8.93 6.397 L 5.99 6.397 L 5.99 4.426 C 5.99 3.596 6.4 2.786 7.713 2.786 L 9.068 2.786 L 9.068 0.204 C 8.279 0.078 7.481 0.01 6.682 0 C 4.262 0 2.682 1.455 2.682 4.084 L 2.682 6.397 L 0 6.397 L 0 9.429 L 2.682 9.429 L 2.682 16.764 L 5.99 16.764 L 5.99 9.429 Z" fill="transparent" height="16.763800000000003px" id="lpgb6cNEZ" transform="translate(9 5)" width="9.068291117999998px"><path d="M 8.453 9.429 L 8.93 6.397 L 5.99 6.397 L 5.99 4.426 C 5.99 3.596 6.4 2.786 7.713 2.786 L 9.068 2.786 L 9.068 0.204 C 8.279 0.078 7.481 0.01 6.682 0 C 4.262 0 2.682 1.455 2.682 4.084 L 2.682 6.397 L 0 6.397 L 0 9.429 L 2.682 9.429 L 2.682 16.764 L 5.99 16.764 L 5.99 9.429 Z" fill="rgb(252, 234, 222)" height="16.763800000000003px" id="suM5WSgxM" width="9.068291117999998px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 27 27" xmlns="http://www.w3.org/2000/svg"><g d="M 3.617 15.244 L 3.617 4.958 L 0.201 4.958 L 0.201 15.244 L 3.618 15.244 Z M 1.91 3.554 C 3.101 3.554 3.842 2.764 3.842 1.777 C 3.82 0.768 3.101 0 1.933 0 C 0.764 0 0 0.768 0 1.777 C 0 2.764 0.741 3.554 1.888 3.554 L 1.91 3.554 Z M 5.508 15.244 L 8.924 15.244 L 8.924 9.501 C 8.924 9.194 8.946 8.886 9.036 8.667 C 9.283 8.052 9.845 7.416 10.789 7.416 C 12.024 7.416 12.519 8.359 12.519 9.742 L 12.519 15.244 L 15.935 15.244 L 15.935 9.347 C 15.935 6.187 14.25 4.717 12.002 4.717 C 10.16 4.717 9.351 5.748 8.901 6.45 L 8.924 6.45 L 8.924 4.959 L 5.508 4.959 C 5.553 5.924 5.508 15.245 5.508 15.245 Z" fill="transparent" height="15.244799938201904px" id="GfGxAu56C" transform="translate(6 5)" width="15.934691627807616px"><path d="M 3.617 15.244 L 3.617 4.958 L 0.201 4.958 L 0.201 15.244 L 3.618 15.244 Z M 1.91 3.554 C 3.101 3.554 3.842 2.764 3.842 1.777 C 3.82 0.768 3.101 0 1.933 0 C 0.764 0 0 0.768 0 1.777 C 0 2.764 0.741 3.554 1.888 3.554 L 1.91 3.554 Z M 5.508 15.244 L 8.924 15.244 L 8.924 9.501 C 8.924 9.194 8.946 8.886 9.036 8.667 C 9.283 8.052 9.845 7.416 10.789 7.416 C 12.024 7.416 12.519 8.359 12.519 9.742 L 12.519 15.244 L 15.935 15.244 L 15.935 9.347 C 15.935 6.187 14.25 4.717 12.002 4.717 C 10.16 4.717 9.351 5.748 8.901 6.45 L 8.924 6.45 L 8.924 4.959 L 5.508 4.959 C 5.553 5.924 5.508 15.245 5.508 15.245 Z" fill="rgb(252, 234, 222)" height="15.244799938201904px" id="FdxAsyCuK" width="15.934691627807616px"/></g></svg>)
