Marketing & Social Media Analyst · DePaul University · Chicago
I'm a Marketing and Social Media Analyst who loves combining creativity with data to craft strategies that truly connect with people. At Atmosphere Events Group, I work on impactful campaigns in the wedding and events industry — blending Power BI, Google Analytics, and SEO to uncover insights and improve digital performance.
I believe the best marketing isn't just clever — it's understood. I'm passionate about building strong social media strategies, analyzing competitors, mapping customer journeys, and tackling marketing challenges with a team that cares about making real impact.
What I do
I currently work as a Marketing and Social Media Analyst at Atmosphere Events Group, where I focus on social media analytics, campaign strategy, and event coordination.
Previously, I worked with Japan Tobacco International (JTI) and City Mart Holding Co., Ltd. (CMHL), managing marketing campaigns, B2B sales, and market research.
I also managed Professor Bruce I. Newman's website and led 30+ product activations for the NIVEA Men’s launch campaign as an Event Operations Executive.
Beyond work, I share insights on marketing, branding, and productivity through my Facebook page (Burmese Ant) and blog, aiming to educate and inspire others
"Data without story is just noise. Story without data is just guessing. I sit at the intersection — making complex insights accessible to everyone who needs them."
Career Journey
Work Experience
2024 - Present
Marketing and social media analyst
Atmosphere Events Group · Chicago
Leading digital marketing campaigns for the wedding and events industry. Building Power BI dashboards for performance tracking, implementing SEO strategies, conducting competitor analysis, and managing customer journey mapping. Collaboration and data-driven creativity are at the heart of everything.
2024 - Present
Marketing and social media analyst
Atmosphere Events Group · Chicago
Leading digital marketing campaigns for the wedding and events industry. Building Power BI dashboards for performance tracking, implementing SEO strategies, conducting competitor analysis, and managing customer journey mapping. Collaboration and data-driven creativity are at the heart of everything.
2024 - Present
Marketing and social media analyst
Atmosphere Events Group · Chicago
Leading digital marketing campaigns for the wedding and events industry. Building Power BI dashboards for performance tracking, implementing SEO strategies, conducting competitor analysis, and managing customer journey mapping. Collaboration and data-driven creativity are at the heart of everything.
Sep 2023 – June 2024
Graduate Assistant (marketing assistant)
DePaul University (Marketing Department)
Managed Professor Bruce I. Newman’s website (PoliticalMarketing.com), resolving technical issues and implementing digital marketing strategies. Created and scheduled promotional campaigns to increase website traffic and enhance audience engagement. Collaborated with faculty to develop innovative marketing approaches, improving outreach efforts.
Sep 2023 – June 2024
Graduate Assistant (marketing assistant)
DePaul University (Marketing Department)
Managed Professor Bruce I. Newman’s website (PoliticalMarketing.com), resolving technical issues and implementing digital marketing strategies. Created and scheduled promotional campaigns to increase website traffic and enhance audience engagement. Collaborated with faculty to develop innovative marketing approaches, improving outreach efforts.
Sep 2023 – June 2024
Graduate Assistant (marketing assistant)
DePaul University (Marketing Department)
Managed Professor Bruce I. Newman’s website (PoliticalMarketing.com), resolving technical issues and implementing digital marketing strategies. Created and scheduled promotional campaigns to increase website traffic and enhance audience engagement. Collaborated with faculty to develop innovative marketing approaches, improving outreach efforts.
Aug 2023 – May 2024
Event Operation Assistant
Atmosphere Events Group · Chicago
Designed and executed event decorations, utilizing advanced technology to create memorable spaces for clients. Coordinated logistics, including deliveries, setups, and breakdowns, ensuring flawless execution for personal and corporate events. Supported event leads in maintaining high standards of quality and efficiency, contributing to client satisfaction.
Aug 2023 – May 2024
Event Operation Assistant
Atmosphere Events Group · Chicago
Designed and executed event decorations, utilizing advanced technology to create memorable spaces for clients. Coordinated logistics, including deliveries, setups, and breakdowns, ensuring flawless execution for personal and corporate events. Supported event leads in maintaining high standards of quality and efficiency, contributing to client satisfaction.
Aug 2023 – May 2024
Event Operation Assistant
Atmosphere Events Group · Chicago
Designed and executed event decorations, utilizing advanced technology to create memorable spaces for clients. Coordinated logistics, including deliveries, setups, and breakdowns, ensuring flawless execution for personal and corporate events. Supported event leads in maintaining high standards of quality and efficiency, contributing to client satisfaction.
Aug 2022 – June 2024
Customer Experience Specialist (Information Services)
DePaul University (ID Services)
Provided exceptional customer service by assisting students and faculty with ID card issuance, U-Pass distribution, and resolving related inquiries, ensuring a seamless experience for over 3,000 individuals annually. Managed and updated data in the ID management system, ensuring accuracy and compliance with university standards, which streamlined daily operations by 20%. Identified and resolved issues in digital ID systems, collaborating with technical teams to implement improvements and enhance system functionality. Conducted quality checks on ID card and U-Pass data, maintaining a 99% accuracy rate and reducing service delays. Supported process optimization by documenting workflows and providing input on system updates, contributing to a more efficient and user-friendly service. Trained and mentored new team members, ensuring consistent service quality and adherence to departmental policies.
Aug 2022 – June 2024
Customer Experience Specialist (Information Services)
DePaul University (ID Services)
Provided exceptional customer service by assisting students and faculty with ID card issuance, U-Pass distribution, and resolving related inquiries, ensuring a seamless experience for over 3,000 individuals annually. Managed and updated data in the ID management system, ensuring accuracy and compliance with university standards, which streamlined daily operations by 20%. Identified and resolved issues in digital ID systems, collaborating with technical teams to implement improvements and enhance system functionality. Conducted quality checks on ID card and U-Pass data, maintaining a 99% accuracy rate and reducing service delays. Supported process optimization by documenting workflows and providing input on system updates, contributing to a more efficient and user-friendly service. Trained and mentored new team members, ensuring consistent service quality and adherence to departmental policies.
Aug 2022 – June 2024
Customer Experience Specialist (Information Services)
DePaul University (ID Services)
Provided exceptional customer service by assisting students and faculty with ID card issuance, U-Pass distribution, and resolving related inquiries, ensuring a seamless experience for over 3,000 individuals annually. Managed and updated data in the ID management system, ensuring accuracy and compliance with university standards, which streamlined daily operations by 20%. Identified and resolved issues in digital ID systems, collaborating with technical teams to implement improvements and enhance system functionality. Conducted quality checks on ID card and U-Pass data, maintaining a 99% accuracy rate and reducing service delays. Supported process optimization by documenting workflows and providing input on system updates, contributing to a more efficient and user-friendly service. Trained and mentored new team members, ensuring consistent service quality and adherence to departmental policies.
Sep 2019 - Feb 2021
Marketing Coordinator
City Mart Holding Co., Ltd
Coordinated B2B sales, achieving a 15% growth in corporate partnerships over one year. Managed campaign materials (POSM), ensuring timely delivery and alignment with marketing objectives. Oversaw CityRewards Gift Card program, streamlining operations to improve customer satisfaction. Played a pivotal role in launching the City Rewards Application Version 2.0, enhancing customer loyalty and engagement. Managed the “11 iPhone-10 Lucky Draw” campaign, driving significant participation and boosting brand visibility. Compiled and analyzed monthly sales reports to provide actionable insights for the executive team.
Sep 2019 - Feb 2021
Marketing Coordinator
City Mart Holding Co., Ltd
Coordinated B2B sales, achieving a 15% growth in corporate partnerships over one year. Managed campaign materials (POSM), ensuring timely delivery and alignment with marketing objectives. Oversaw CityRewards Gift Card program, streamlining operations to improve customer satisfaction. Played a pivotal role in launching the City Rewards Application Version 2.0, enhancing customer loyalty and engagement. Managed the “11 iPhone-10 Lucky Draw” campaign, driving significant participation and boosting brand visibility. Compiled and analyzed monthly sales reports to provide actionable insights for the executive team.
Sep 2019 - Feb 2021
Marketing Coordinator
City Mart Holding Co., Ltd
Coordinated B2B sales, achieving a 15% growth in corporate partnerships over one year. Managed campaign materials (POSM), ensuring timely delivery and alignment with marketing objectives. Oversaw CityRewards Gift Card program, streamlining operations to improve customer satisfaction. Played a pivotal role in launching the City Rewards Application Version 2.0, enhancing customer loyalty and engagement. Managed the “11 iPhone-10 Lucky Draw” campaign, driving significant participation and boosting brand visibility. Compiled and analyzed monthly sales reports to provide actionable insights for the executive team.
Sep 2019 - Feb 2020
Event Operation Executive (Project Based)
Square Communication Myanmar
Managed the preparation and execution of 30 activation events, ensuring every detail—from checklists to venue bookings—was handled with precision. •Coordinated and supervised promotional teams (PGs), providing clear guidance to ensure seamless event operations. •Oversaw cash and inventory management for events, maintaining accurate records and resolving issues promptly. •Prepared detailed photo and KPI reports, sharing insights with stakeholders to highlight event performance and opportunities for improvement. •Played a key role in planning event schedules and logistics, ensuring smooth operations that aligned with client expectations.
Sep 2019 - Feb 2020
Event Operation Executive (Project Based)
Square Communication Myanmar
Managed the preparation and execution of 30 activation events, ensuring every detail—from checklists to venue bookings—was handled with precision. •Coordinated and supervised promotional teams (PGs), providing clear guidance to ensure seamless event operations. •Oversaw cash and inventory management for events, maintaining accurate records and resolving issues promptly. •Prepared detailed photo and KPI reports, sharing insights with stakeholders to highlight event performance and opportunities for improvement. •Played a key role in planning event schedules and logistics, ensuring smooth operations that aligned with client expectations.
Sep 2019 - Feb 2020
Event Operation Executive (Project Based)
Square Communication Myanmar
Managed the preparation and execution of 30 activation events, ensuring every detail—from checklists to venue bookings—was handled with precision. •Coordinated and supervised promotional teams (PGs), providing clear guidance to ensure seamless event operations. •Oversaw cash and inventory management for events, maintaining accurate records and resolving issues promptly. •Prepared detailed photo and KPI reports, sharing insights with stakeholders to highlight event performance and opportunities for improvement. •Played a key role in planning event schedules and logistics, ensuring smooth operations that aligned with client expectations.
Oct 2018 - Dec 2018
Trade Marketing Intern
Japan Tobacco International (JTI)
Assisted in the GOLD Trade Loyalty Program, fostering retailer partnerships and improving customer retention. Collaborated with trade marketing teams to develop and finalize promotional collateral, ensuring timely delivery. Supported trade events and liaised with internal departments, contributing to branding and communication efforts.
Oct 2018 - Dec 2018
Trade Marketing Intern
Japan Tobacco International (JTI)
Assisted in the GOLD Trade Loyalty Program, fostering retailer partnerships and improving customer retention. Collaborated with trade marketing teams to develop and finalize promotional collateral, ensuring timely delivery. Supported trade events and liaised with internal departments, contributing to branding and communication efforts.
Oct 2018 - Dec 2018
Trade Marketing Intern
Japan Tobacco International (JTI)
Assisted in the GOLD Trade Loyalty Program, fostering retailer partnerships and improving customer retention. Collaborated with trade marketing teams to develop and finalize promotional collateral, ensuring timely delivery. Supported trade events and liaised with internal departments, contributing to branding and communication efforts.
Tools
Data & Analytics
Power BI
Google Analytics 4
Google Search Console
Data Visualization
A/B Testing
Social Media
Social Media Strategy
Content Planning
Facebook Ads
Instagram Marketing
TikTok
YouTube
Social Media
Social Media Strategy
Content Planning
Facebook Ads
Instagram Marketing
TikTok
YouTube
SEO & Growth
On-page SEO
Technical SEO
Keyword Research
Competitor Analysis
Link Building
Strategy
Brand Strategy
Campaign Mangement
Customer Journey Mapping
Market Research
Event Marketing
Strategy
Brand Strategy
Campaign Mangement
Customer Journey Mapping
Market Research
Event Marketing
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
Former manager
Atmosphere Event Group
Maung consistently stood out as a highly skilled, kind, and quick-thinking professional — always agile and responsive. His blend of technical expertise and managerial capabilities made him a key contributor.
